Data Analysis in Excel

You’ll identify your ideal customer profile using logical functions and create targeted marketing strategies. You’ll explore the concept of customer segmentation and gain the skills to maximize customer success, increase revenue and boost business growth. You’ll utilize functions such as Nested IFs, SWITCH, and COUNTIFS.

You’ll master the art of scenario analysis using Excel’s built-in What-If Analysis tool. You’ll understand how different variables can impact your sales, perform sensitivity analysis and use it to make informed predictions to stay ahead in dynamic business environments.

You will unlock the power of forecasting to anticipate future trends and visualize this data for your stakeholders. You’ll leverage moving averages and trendlines to communicate your findings.