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Running Data & AI Literacy Training at Scale

September 2025

Summary

Running data and AI literacy training at scale is key for organizations aiming to enhance their workforce's skills in an increasingly data-driven world. This session, featuring experts from various industries, explores the challenges and strategies of implementing such programs. Katherine Palmer, VP of Customer Success at DataCamp, leads the discussion with panelists Mark Yujuico, Doreen Brown, and Jason Scarlett. They discuss the importance of data literacy, the role of customized training programs, and the need for cultural shifts within organizations. The conversation highlights the significance of meeting learners where they are, leveraging internal champions, and using data to drive decision-making. The panelists share insights on promoting engagement, measuring success, and ensuring that data literacy becomes an integral part of organizational culture.

Key Takeaways:

  • Data literacy is essential for organizations to remain competitive and innovative.
  • Customized training programs based on roles and personas enhance engagement and effectiveness.
  • Internal champions and ambassadors play a key role in promoting data literacy.
  • Measuring progress and celebrating small wins can drive motivation and participation.
  • Cultural shifts are necessary to integrate data literacy into the fabric of an organization.

In-Depth Analysis

Importance of Data Literacy

Data literacy is increasingly recognized as a strategic asset for organizations. As Doreen Brown from Valera points out, "Using data and AI is really about creating exceptional experiences and personalized solutions." The panelists emphasize that data literacy involves more than just technical skil ...
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ls; it's about creating a culture of data-driven decision-making. Mark Yujuico highlights that data literacy is a foundational tool necessary for becoming a data-driven organization. The session highlights the need for organizations to view data as a strategic asset, much like money or human resources, to remain competitive.

Customized Training Programs

Creating customized training programs is crucial for effective data literacy initiatives. Mark Yujuico shares how his organization mapped job titles to specific personas to create specific learning tracks. This approach ensures that training is relevant and meets the specific needs of different roles within the organization. Jason Scarlett adds that offering beginner, intermediate, and advanced tracks allows employees to progress at their own pace. The panelists agree that a one-size-fits-all approach is ineffective, and training should be role-based and flexible to accommodate varying levels of expertise.

Promoting Engagement and Adoption

Engagement and adoption are critical for the success of data literacy programs. The panelists discuss various strategies to promote participation, such as using internal champions, creating incentives, and leveraging social media for recognition. Doreen Brown mentions the concept of ambassadors who act as force multipliers within their departments, promoting data literacy and encouraging participation. Jason Scarlett emphasizes the importance of making training accessible and self-serve, allowing employees to engage with the content at their convenience. The use of mobile apps and short courses is highlighted as a way to fit learning into busy schedules.

Measuring Success and ROI

Measuring the success of data literacy programs is essential to demonstrate their value. The panelists discuss various metrics, such as course completions, hours spent on the platform, and the impact on business outcomes. Mark Yujuico shares how his organization uses dashboards to track progress and celebrate small wins. Doreen Brown emphasizes the importance of aligning data literacy initiatives with strategic goals and showcasing the results of proof of concepts. The panelists agree that while it can be challenging to quantify the ROI of data literacy, demonstrating its impact on efficiency and decision-making is important for gaining organizational buy-in.

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